Niche Interiors, founded in 2007, is an award-winning residential interior design firm that strives to bring high-end design down to earth. This mantra is evidenced in their work and precisely why they have caught our eye…
What is your background? How did you get into design? Have you always been aesthetically minded?
I began my creative path with a Design major at U.C. Davis and a quick stint studying Art History in Rome. After launching a line of decorative pillows, I realized that interior design was the path for me. I learned the ropes at two other residential firms before launching Niche Interiors in 2007.
Your work is so clean, how do you achieve that without it seeming too precious or austere?
It’s a balancing act! We start with a well-edited furniture layout, ensuring there is ample storage space for stashing the inevitable clutter of life (especially with kids!). We layer in warmth and interest with textural fabrics, color and pattern.
If someone is working within a strict budget where do you encourage them to spend and save?
Investing in a healthy home is a high priority for our clients with young children – We design custom, non-toxic upholstery made locally in San Francisco. It’s a more costly option but will last much longer and contains no harmful chemicals. Save by going retail in the rooms that get less use, such as guest bedrooms or offices.
What is your favorite resource for a splurge? For a steal?
Coup D’Etat for incredible lighting and statement pieces and De Sousa Hughes for beautiful fabrics and tailored, contemporary furniture. Minted.com features so many talented artists at really affordable price points – perfect for creating gallery walls.
Do you tend to have tried and true favorites that find themselves into every project?
We definitely have our go-to fabric lines, but for the most part we start from scratch for each project. I think one of our responsibilities as designers is to create something unique and specifically tailored for each of our clients.
What is your favorite recent project and what made it special?
Well, like parents, us designers never play favorites! But, I will say that our most recent project – a 7,000 square foot home in Pacific Heights with stunning bay views was a spectacular place to go to “work” for the past year. Our clients were willing to take risks and completely trusted our vision, resulting in a sophisticated space with just the right amount of glam.
Is there a project you fantasize about doing some day?
We are currently working on two vacation homes in Wine Country, but have yet to tackle a winter retreat. I would love to get my hands on a rustic home in Aspen or Tahoe! Or, on the opposite end of the spectrum – a mid-century modern home in Palm Springs.
Do you have a signature and does it find its way into every project?
One common theme in our work is restraint. Whether it’s a traditional home in Woodside or a modern San Francisco space, we always bring a well-edited design eye to a project.
What are your favorite pieces on Previously Owned by a Gay man and how would you use them in a project?
I love this vintage floor lamp – it would be perfect for a reading nook in the corner of a living room paired with a cozy armchair.
To see more of Jennifer’s beautiful work visit www.nicheinteriors.com.